Last time, I wrote about the difference between link building and link earning. In that particular article, I pointed out that one of the major things that separates the two is the fact that the first practice revolves around creating links, while the latter is more focused on creating valuable resources that have the power to encourage people to ORGANICALLY link back to your domain or pages.
If you’re new to the whole SEO game, you have probably heard a lot of industry experts talk about “link building” and “link earning”. Even though, to newbies, these two phrases might look like Mary Kate and Ashley Olsen did when they were younger, everyone who has been creating links for a living for more than a couple of years can now tell the difference.
Have you given up on search engine optimization?
Are you one of those people who no longer feel SEO is working? Is your ROI so critical in this field that you’ve started thinking it’s time to call it quits and look for gold somewhere else?
If so, I’m willing to bet that you’ve been making all the wrong moves with your optimization. It’s more than likely that your efforts in this department have just been misguided.
As the CEO of an SEO agency that helps a substantial number of clients from all parts of the globe achieve success online, my experience has taught me that it’s more than possible that your overall SEO playbook is in need of some fine-tuning and updating.