An increasing amount of attention is being directed towards influencer prospecting today. As Tomoson’s study claims, influencer marketing is now the fastest growing customer-acquisition channel. A lot of brands are interested in partnering with influencers because of their ability to inspire action in their network. Statistics have shown that close to 50 percent of today’s currently active Internet users rely on influencer recommendations.
But, different products and services, as well as different campaigns, will require different kinds of influencers. If you want to make the most out of your influencer collaborations, you should look beyond just the number of followers.
Continue reading Case Study: How We Found 2000 Influencers in Record Time Using DIBZ
With over one billion and two hundred websites online now, the Internet is rapidly transforming into an overcrowded place where people can basically find everything they need if they learn how to search. It’s brimming with a huge quantity of information and services that could be of use to literally all types of searchers.
According to SmartInsights, Google now processes more than 4,464,000,000 searches per day worldwide, which is almost four and a half billion, to put it in words.
And that’s just Google alone.
What about the other engines? What about Bing and Baidu?
Continue reading Refine your Link Prospecting Efforts with Google Search Parameters
Last time, I wrote about the difference between link building and link earning. In that particular article, I pointed out that one of the major things that separates the two is the fact that the first practice revolves around creating links, while the latter is more focused on creating valuable resources that have the power to encourage people to ORGANICALLY link back to your domain or pages.
Continue reading What are the First Links you Should Build for Your New Site
As much as everyone feels the imperative to deny it, link building is still one of the essential elements of every SEO campaign. The lack of honest conversation breeds ignorance, i.e. while we are all pretending we are above reaching out for a guest post, we can’t really talk about what it is that makes a link useful. That’s why some people will either think that solicited links will instantly get you penalized, or that they will magically improve your rankings – regardless of their type, quality, location, etc.
Continue reading Types of Links According to their Benefit
One of the main challenges of link prospecting is that you need to make a series of quick decisions regarding the quality of the site you are considering. Locating all the right trust indicators can seem like a time-consuming task, but eventually you’ll get to the point where you will be able to make an assessment about a website in a matter of 7 seconds.
Continue reading Judge a Website in Less than 7 Seconds