Category: Link Building

Why and How to Create Links for Your Existing Content?

Two years ago, the people behind BuzzSumo conducted one of the biggest researches so far regarding the state of content on the Web. In that particular study, Steve Rayson and his crew analyzed over a million randomly selected blog posts and found that more than 70 percent of them have failed to generate even a single backlink for their domains.

To most people who don’t really know how search engines work, this might not seem a big deal. But, if you’re an SEO expert or someone who spends a significant amount of time and money on creating content for your brand or company on the Web, you probably understand just how alarming these statistics really are.

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What are the First Links you Should Build for Your New Site

Last time, I wrote about the difference between link building and link earning. In that particular article, I pointed out that one of the major things that separates the two is the fact that the first practice revolves around creating links, while the latter is more focused on creating valuable resources that have the power to encourage people to ORGANICALLY link back to your domain or pages.

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The Difference between Link Building and Link Earning

 

If you’re new to the whole SEO game, you have probably heard a lot of industry experts talk about “link building” and “link earning”. Even though, to newbies, these two phrases might look like Mary Kate and Ashley Olsen did when they were younger, everyone who has been creating links for a living for more than a couple of years can now tell the difference.

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Types of Links According to their Benefit

As much as everyone feels the imperative to deny it, link building is still one of the essential elements of every SEO campaign. The lack of honest conversation breeds ignorance, i.e. while we are all pretending we are above reaching out for a guest post, we can’t really talk about what it is that makes a link useful. That’s why some people will either think that solicited links will instantly get you penalized, or that they will magically improve your rankings – regardless of their type, quality, location, etc.

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The “I’ll Answer That for You” SEO Strategy

Or How to Build Links by Offering Smart Answers

When you sit down and strip it to it’s core, Google is nothing more than an algorithm, whose primary function is to provide its users with the best imaginable answers for their queries.

That’s it.

Nothing more, nothing less.

Everyone who searches the Web via Google is ALWAYS looking for some sort of answer. This engine processes roughly 40.000 searches per second.

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