Last time, I wrote about the difference between link building and link earning. In that particular article, I pointed out that one of the major things that separates the two is the fact that the first practice revolves around creating links, while the latter is more focused on creating valuable resources that have the power to encourage people to ORGANICALLY link back to your domain or pages.
If you’re new to the whole SEO game, you have probably heard a lot of industry experts talk about “link building” and “link earning”. Even though, to newbies, these two phrases might look like Mary Kate and Ashley Olsen did when they were younger, everyone who has been creating links for a living for more than a couple of years can now tell the difference.
As much as everyone feels the imperative to deny it, link building is still one of the essential elements of every SEO campaign. The lack of honest conversation breeds ignorance, i.e. while we are all pretending we are above reaching out for a guest post, we can’t really talk about what it is that makes a link useful. That’s why some people will either think that solicited links will instantly get you penalized, or that they will magically improve your rankings – regardless of their type, quality, location, etc.
Or How to Build Links by Offering Smart Answers
When you sit down and strip it to it’s core, Google is nothing more than an algorithm, whose primary function is to provide its users with the best imaginable answers for their queries.
Nothing more, nothing less.
Everyone who searches the Web via Google is ALWAYS looking for some sort of answer. This engine processes roughly 40.000 searches per second.
Now that Dibz has provided you with tons of amazing link building opportunities, it’s time to dive into the second phase of the process and transform those rich prospects into actual links.