An increasing amount of attention is being directed towards influencer prospecting today. As Tomoson’s study claims, influencer marketing is now the fastest growing customer-acquisition channel. A lot of brands are interested in partnering with influencers because of their ability to inspire action in their network. Statistics have shown that close to 50 percent of today’s currently active Internet users rely on influencer recommendations.
But, different products and services, as well as different campaigns, will require different kinds of influencers. If you want to make the most out of your influencer collaborations, you should look beyond just the number of followers.
Continue reading Case Study: How We Found 2000 Influencers in Record Time Using DIBZ
With over one billion and two hundred websites online now, the Internet is rapidly transforming into an overcrowded place where people can basically find everything they need if they learn how to search. It’s brimming with a huge quantity of information and services that could be of use to literally all types of searchers.
According to SmartInsights, Google now processes more than 4,464,000,000 searches per day worldwide, which is almost four and a half billion, to put it in words.
And that’s just Google alone.
What about the other engines? What about Bing and Baidu?
Continue reading Refine your Link Prospecting Efforts with Google Search Parameters
Guest blogging might seem like a walk in the park, but it’s actually a process that needs to be taken seriously – if you want real results. It requires a fair amount of your time and a number of activities ticked off your to-do list before you manage to get your desired post published on a relevant website.
We can all agree that the beauty of the Internet lies in its uncompromising accessibility, but this also implies there are tons of different websites offering different levels of quality to their users. And you may be surprised to realize you really do not want to be associated with many of them.
That’s where the cherry-picking steps in. Choosing the best from the best.
Continue reading How to Find the Right Topic for Your Guest Blogging Efforts?
Every marketing agency and freelancer is faced with the same problem:
How to save time on client reporting, without negatively affecting the overall quality of their reports?
Client reporting plays a key role in client retention. Especially in marketing. It’s often the only thing that influences a client’s decision to stay with their current marketing freelancer/agency, or take their business elsewhere.
Continue reading Reportz: A Sweet Marketing Tool that Makes the Horror that is Client Reporting as Easy as Pie!
Two years ago, the people behind BuzzSumo conducted one of the biggest researches so far regarding the state of content on the Web. In that particular study, Steve Rayson and his crew analyzed over a million randomly selected blog posts and found that more than 70 percent of them have failed to generate even a single backlink for their domains.
To most people who don’t really know how search engines work, this might not seem a big deal. But, if you’re an SEO expert or someone who spends a significant amount of time and money on creating content for your brand or company on the Web, you probably understand just how alarming these statistics really are.
Continue reading Why and How to Create Links for Your Existing Content?