Step 3: target audience research
Defining the general ideal target audience persona for the fashion, beauty and lifestyle markets is not too difficult, but learning specifics about them and leveraging that data to your advantage can make or break your SEO strategy.
Some useful questions include:
What type of content do they enjoy reading the most?
What tone of voice do they like? Why?
Which social media platforms are their main hubs? (so you know where to reach them)
How do they perform their searches. In what way in particular do they
formulate the queries
related to fashion/lifestyle/beauty?
Who are the most trusted influencers? Why do they find them remarkable?
Use Google Analytics to record the behavior of client’s target audience; Search forums and social media for useful comments; Read related blogs; Check out the most popular YouTupe channels; etc.
Link building tactics for fashion, beauty and lifestyle websites
If you have been paying attention while going through the backlinks of your competitors, you had to have noticed a number of patterns. Apart from perhaps identifying
tactics that you might want to try yourself,
chances are you have also noticed recurring footprints in the URL, titles or content of pages you were coming across.
Now it’s time to put that research to good use, decide which of the link building approaches are most suitable for your client and
use Dibz to find all the prospects you might need.
To get you started, here are some of the most effective tactics in these industries.
Guest posting on fashion, beauty and lifestyle blogs
Writing guest posts for established private or commercially-owned blogs is a popular link building tactic, not just in this industry, but pretty much across all of them. This makes it a perfect example to illustrate how you should
compose your queries in Dibz
in order to find these, or any other type of prospects.
Naturally, these queries will work in Google as well, and there are other ways to find these blogs, like checking the comments of the ones you did find or seeing where else those guest posting on one site also contributed an article; but once you know how to use these queries in Dibz you can drastically reduce the time needed to find the prospects, organize them and evaluate which of them are worth contacting.
Since Dibz gives you two fields to populate with segments of queries, it helps if you use the first to list keywords defining which niche you are interested in, and the second step to provide footprints that will instruct Dibz what type of a page or a site it should be looking for. Since those footprints are coupled with advanced operators, for the sake of simplicity, we call everything provided in the second step of Dibz search ‘advanced parameters’.
So, what do you need to do to
find all the fashion, beauty and lifestyle blogs that you might need?
There are three basic approaches:
Looking for blogs with ‘write for us’ pages
These sites are low-hanging fruit, which means everyone gets to them sooner or later. That’s not to say that you can get a link from just any of them, as there are quite a few respectable publications out there with some kind of ‘submission guidelines’ or ‘write for us’ pages. However, if you put in the required effort, at least you know that sites found this way will be willing to read through your pitch and judge it on its merits. The parameters you need to use for this search are mostly different variations of the same idea.
intext:"your post must be original"
You don’t have to use only one parameter (or a keyword) in a query, but can include several different variants of it by tying them together with OR advanced operator.
intitle:“submit an article” OR intitle:“contribute to our site” OR intitle:“guest post guidelines”.
Naturally, you need to make sure that the keywords you will use are the ones that blogs you are looking for often use on their ‘write for us’ pages. This usually includes broader categories related to fashion, beauty and lifestyle; anything you’d find in the title of a post suitable for the blog; phrases describing the audience likely to read the blog, etc.
You can, and probably should, start going through ‘write for us’ pages of sites that you already know about, and creating a list of the most common phrases found there, but to get you started, here are some of them.
cosmetic procedures in 2019
spring makeup trends
fitness boot camp
women’s walking shoes
engagement ring trends
kid’s fashion trends
fall fashion trends
naturally healthy skin
shabby chic decor
sense of style
The fewer possible meanings and different interpretations a word or a phrase has, the better it’s suited for this kind of research. For instance, the word ‘exfoliators’ can mean only one thing and would do a fine job of defining the niche you are interested in on its own.
Looking for blogs that already have published guest posts.
Blogs that are open to publishing guest posts don’t necessarily have to have a ‘write for us’ page, they just need to be, well, publishing guest posts. Since you are looking for pages with the posts themselves, aside from the keywords we already listed, you can also use the names of popular brands or prolific guest authors, popular procedures unique to the niche, etc. Now you just need to explain which pages you are looking for. Here are several ways to do so.
guest AND post OR article OR contribution OR journal
“guest contributor” OR “guest blogger” OR “contributing writer”
“community post, written by one of our” OR “guest post was written by” OR “guest post courtesy of”
Looking for fashion, beauty and lifestyle blogs in general.
The previous two methods may lead to blogs which are likelier to accept your contribution proposal, but they leave a lot of room for otherwise amazing blogs to slip by. In other words, with this method, your response rates may be lower, but you’ll leave no stone unturned.
Any of the keywords we mentioned so far should do just fine in this search, and since the only task that the parameter has is to explain that it’s a blog that you are looking for, you have all the freedom to experiment with different combinations.
inurl:/2019/ AND inurl:/blog/
intext:blogroll OR intext:roundup
inurl:about AND intext:”this blog is meant” OR intext:“we write about”
inurl:category/fashion OR inurl:category/beauty OR inurl:/category/lifestyle AND intext:blog OR intitle:blog
You may have noticed that the last parameter is enough on its own to bring you a ton of relevant results. In cases like this, you can use the Keywords box in Dibz to provide even more detail about the kind of blog you are looking for.
Fashion, beauty and lifestyle are niches where it’s more who you know than what you know. Influencers play a huge role in getting the word about you out, presenting you to a narrowly defined audience in the most appropriate light; and of course, leading you to other influencers or linking prospects in general.
If you are interested in promoting a fashion, beauty or lifestyle site with the help of relevant influencers, we have a detailed
Influencer Marketing Guide,
but just to get you started, here’s where to look for them.
Their blog - Even if you never prospected specifically for blogs, you had to have come across quite a few of them during the competitor analysis. Just form one relevant blog you can get:
The influencers contact info, including social network profiles
Perhaps a number of other influencers associated with the blog, or outside contributors
Other similar blogs, by examining the blogroll
Other similar blogs, by doing a backlink check
Other similar blogs, by checking the comments on posts
You could repeat this process indefinitely, bu you can also use the tips we provided in the Guest posting section of this post, and simply get Dibz to find these influencers and their blogs.
Social networks - you could also start with a single influencer and then branch out your search from them, but there are more efficient ways to scan the social networks for people of adequate profile. From joining relevant groups on Facebook to searching Twitter for relevant hashtags; the greater challenge in this kind of prospecting is to keep everything tidy than to actually find prospects.
For instance, Google gives you a great way to search social network websites for any kind of influencer you might need. For instance, the search below will lead you to profiles with anything between 1 and 1000 posts and anything between 1000 and 5000 followers. Simply add the keywords you need to define the subject matter likely to be found on these profile pages, and you’re all set.
"1..1000 posts 1000..5000 followers" site:instagram.com
You can do the same with YouTube, Pinterest or other sites likely to be interesting to fashion, beauty and lifestyle influencers, you just have to identify the footprints that these sites use, and find a way to express them through adequate queries.
Of course, if this sounds like too much work and you just want to find a bunch of influencers in a matter of minutes, Dibz’ Twitter search might be just what you need.