The part that everything so far has been building up to. You’ve done your research, made lists upon lists of prospects, and now it’s time to actually turn all of that information into links.
However, this is also where the problems start. Up until now, everything was strictly under your control, but at this point, you have to give the reins to someone else, i.e the person you are contacting.
Since it’s very depressing to see how the effort you’ve invested so far can go to waste simply because of someone’s disinterest in opening your email, or their unwillingness to reply to it; we asked our link builders what do they believe are best practices when it comes to negotiating fashion, beauty and lifestyle backlinks. Here’s a summary of their suggestions (focused on outreach for guest posting, but mostly applicable to other tactics as well), followed by a
template email example.
Email subject line
Even though getting a negative answer is by no means pleasant, it might even be worse to realize that your email was never even been opened. Getting the person you’re contacting to at least take a look at your offer is absolutely critical, which is why you need to keep
experimenting with your subject lines until you find a pattern that people seem to be responding to.
According to our link builders, subject lines shouldn’t be too long, and they seem to perform better when you include the name of the blogger you are contacting or their blog. Some bloggers won’t mind you using phrases like ‘guest post’ in your subject line (some even demand it in their submission guidelines), but others may associate it with spam immediately and respond much better to usual euphemisms like ‘collaboration inquiry’ or something along those lines.
If you got your contact to this point, congratulations! So, what now?
First you need to introduce yourself while unobtrusively explaining why you would make a perfect contributor to their blog. You can do this by listing the sites you’ve already had your articles published on (possibly by just giving them a link to your online portfolio, to keep the email cleaner); providing an insightful comment on one of their posts; or discussing a trending issue, but what you say isn’t the only thing that will leave an impression, you also have to pay close attention to how you’ll say it.
Fashion, beauty and lifestyle bloggers usually have very high aesthetic standards, and how your email is formatted and presented gives them a clue regarding what your post might look like if they agree to publish it. So, even if you don’t have to be overly formal and careful when it comes to the tone and register you’ll use (it’s often better if you are not, as a matter of fact), you do when it comes to the layout and formatting of your email.
Topics to offer
If you’ve done everything else right, the thing that will decide if your proposition is going to be accepted or not, is the
topic that you are going to suggest
you cover. Naturally, some bloggers prefer giving you the topics themselves, but it is usually recommended that you approach them with a couple of already formulated ideas.
Aside, of course, from making sure that you don’t offer a topic that they have already covered, you also have to make sure that they’ll find it interesting and suitable for their blog. So, if you see that most of their posts are about generic trending topics, that’s what you’ll offer, regardless of what may be your first instinct.
If a blog that you’re contacting is good enough to justify you putting in a bit of extra effort, you might even want to find its editor on social networks, and see what kind of posts they usually enjoy and share.
If you get absolutely no response to an email, you shouldn’t give up on it just yet. The more popular the site you’re contacting the busier its will editors be. Sometimes they simply won’t get around to opening your email; or they may open it, decide to answer later and then simply forget about it.
This is why you should always follow up unanswered emails with at least two polite reminders, and definitely not more than four. There should be at least a couple of days before your follow-ups, and of course, if someone gets tired of your emails and asks you to stop, apologize nicely and remove them from you outreach list.
Hello [blogger’s name],
I hope your day is going great :) I enjoyed reading [one of their articles] recently and it inspired me to get in touch.
My name is [name], a lifestyle consultant by day and a beauty blogger by night. I have always been creatively inclined and design plays a huge role in my personal expression. Over the years I also wrote pieces for [established relevant publication].
If you wish to check the quality of my writing in more detail, you can take a look at my online portfolio here: [link to portfolio]
I was wondering if you would be interested in having me write a guest piece for you? I'm on the constant lookout for new writing challenges and would love an opportunity to write for your beautiful blog :) It goes without saying that I would promote the article through my social profiles, so you’d get additional traffic.
Does this sound like something you’d be interested in? Please do let me know what you think so we can talk about the next steps. I appreciate your time, and am really looking forward to working together :)
In the attempt to present every aspect of fashion, beauty and lifestyle link building, we didn’t have the time to get into too much detail regarding how you should
evaluate the sites you come across or how to
assess the value of a particular link.
Luckily, our site is full of related resources you can use to polish your strategy to perfection. The point of this post was to give you a solid jumping off point and a framework for what the entire process looks like, for particulars on any other aspect of link building, you can visit our
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