Aside from this, higher-quality directories with hundreds of listed businesses in your client’s industry are a great way to find blogs to guest post on. Simply examine the listed business which seem relevant to what your client is doing, and check if they have a blog they might need some content for.
Here are some of the footprints you can use to instruct Dibz (or Google) to look for business, finance or tech web directories.
- intitle:directory OR inurl:directory
- inurl:submit intitle:directory
- "free business directory"
- intext:"review your listing" AND directory
The keywords or keyphrases you need to provide with these parameters can include the names of your competitors; your location; your exact niche, or niches related to yours; common services in your industry; etc.
Since all three of these niches are brimming with highly specialized expert research materials, books, case studies, whitepapers and the like, resource page link building for business finance and tech websites can be a very effective tactic. While you really need
to get good response rates, the sites linking to you will often be quite authoritative. Some of the footprints you can use to find relevant business, finance or tech resources pages include:
- inurl:links intitle:"link resources"
- inurl:resources OR inurl:"favourite resources" OR inurl:links OR inurl:"favourite links"
- intitle:"suggested websites" OR intitle:resources OR intitle:"recommended sites"
- intitle:suggested OR intitle:recommended OR intitle:additional AND intitle:resources OR intitle:reading OR intitle:links
Complement these footprints with keywords describing the topic you have an interesting resource on; names of respected authors in the industry likely to show up in properly referenced research; names of the laws, techniques or services unique to your industry, and so on.
When looking for interesting tech,business and finance related resource pages, you are likely to come across a number of broken links. Take note of these dead pages, see how many backlinks they have, and if it seems like it might be worth it, create a well-researched and written post that you can offer to webmasters as a replacement for the one that is no longer available.
Of course, you can also look specifically for broken links that are discussing a subject you already have an amazing resource about, saving even more time and money. The entire process is perfectly laid out in this
Broken Link Building post by Ahrefs.
If you’ve been promoting your website for some time, chances are that you have not only created a ton of links to it, but that a fair portion of those links may have been removed at one point. You can use a scraper to check the health of your incoming links, find the ones which return a 404 or some other kind of error, and see if the webmaster might be willing to return your link if you informed them about the issue.
Unlinked brand mentions
Instead of searching for tech, business or finance websites which have a non-working link to your site, this tactic involves you looking for unlinked mentions of your brand name; of prominent members of your staff; of a valuable resource you have created or anything that might deserve attribution or that would be made clearer and more user-friendly by the addition of a link.
You can look for these mentions with Dibz and either manually examine which of them have a link to your site and which don’t, or compare the list with an export of your entire link portfolio from Google Search Console. Of course, if you have an Ahrefs account, they offer a
much more streamlined way
to do so, and we warmly recommend it for this tactic.
Outreaching business, tech and finance websites
If you want to do link building for a business, finance or technology related website, you need to be forewarned that these are among the most demanding niches when it comes to
how you’ll formulate your outreach.