The Difference between Link Building and Link Earning

 

If you’re new to the whole SEO game, you have probably heard a lot of industry experts talk about “link building” and “link earning”. Even though, to newbies, these two phrases might look like Mary Kate and Ashley Olsen did when they were younger, everyone who has been creating links for a living for more than a couple of years can now tell the difference.

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Types of Links According to their Benefit

As much as everyone feels the imperative to deny it, link building is still one of the essential elements of every SEO campaign. The lack of honest conversation breeds ignorance, i.e. while we are all pretending we are above reaching out for a guest post, we can’t really talk about what it is that makes a link useful. That’s why some people will either think that solicited links will instantly get you penalized, or that they will magically improve your rankings – regardless of their type, quality, location, etc.

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