An increasing amount of attention is being directed towards influencer prospecting today. As Tomoson’s study claims, influencer marketing is now the fastest growing customer-acquisition channel. A lot of brands are interested in partnering with influencers because of their ability to inspire action in their network. Statistics have shown that close to 50 percent of today’s currently active Internet users rely on influencer recommendations.
But, different products and services, as well as different campaigns, will require different kinds of influencers. If you want to make the most out of your influencer collaborations, you should look beyond just the number of followers.