In today’s competitive market it’s almost impossible to succeed without a potent marketing strategy, especially if your company, service or product is new. The fact that you are offering something different is great, but this alone doesn’t guarantee you people will notice your product on the market.
Look at it this way, when you are buying something, you are probably going with the safest possible choice, which is sticking to the brands you know and trust. On the other hand, when you are buying something new, you probably listen to opinions and advice your family members and closest friends give you. This is perfectly understandable, especially when you are purchasing something that costs a lot of money.
You can expect this type of behavior from your target audience and potential customers. This is why it’s paramount to earn their trust as quickly and as organically as possible. Achieving this will be difficult, but there are certain steps you can take to make this process easier for you.
One of those steps is hiring social media influencers.
These days, a lot of new companies, startups, and entrepreneurs are choosing this option when it comes to promoting their work and their products. To give you some notion on how relevant this industry is today, here’s an interesting fact – back in 2015 there were just 190 influencer agencies, today there are more than 700 of these agencies. With that in mind, here are 7 most important benefits of working with social media influencers.
This Marketing Strategy Helps Companies to Easily Reach Their Target Audience
It doesn’t matter which type of business you’re in, if you want to sell your product and drive revenue, you must be able to find and reach your target audience. To be completely honest, in this competitive digital marketing landscape with a lot of already established brands and corporations, this usually proves to be a rather tough task.
This is why a lot of new companies and startups are collaborating with niche-focused social media influencers during their marketing campaigns, which allows them to easily find and reach their desired target audience.
So, for example, if someone is trying to sell their video game, they will try to work with an influencer who has dedicated their YouTube channel or social media accounts to reviewing or playing video games. This is the best and most effective way to promote your product because you are focusing solely on your ideal target personas.
Read more about how to run a successful influencer marketing campaign in this guide we published a while ago.
Influencer Marketing Is A Great Way To Reach Younger Audiences
Nowadays, people, and especially younger generations are abandoning television in order to enjoy the new digital media. Social media, popular streaming services like Netflix, and various YouTubers are offering engaging, entertaining, and more specific content to their viewers. This is why TV commercials are not as effective as they once were.
So, businesses have to find a new way to reach their audiences and potential customers, especially those who belong to Millenial and Gen Z generations.
It’s safe to say that the majority of youngsters these days are basically idolizing their favorite social media celebrities and YouTubers. This means they are usually listening to their advice and suggestions. Therefore, if you want to see some profit, you should definitely try to get an influencer to mention or use your product in their show.
Influencer Marketing Is More Subtle Than Traditional Marketing
Ads are still a go-to option for many companies and brands when it comes to marketing. However, most users these days consider this traditional strategy to be pushy and intrusive. If you are using an ad blocker in your browser, you can definitely relate to this. Spammy ads are no longer as effective which is why most brands are willing to try a more subtle type of marketing social media influencers are offering.
Think of it this way, people who are following certain influencers are looking forward to seeing their content. These people are choosing to see this and therefore they don’t perceive this content as spammy, pushy, or intrusive.
So, even when their favorite influencer posts sponsored content or shares certain links, the audience usually don’t mind. There are different types of links and each of them has its benefits. The good thing is that working with social media influencers allows you to promote various types of links, depending on your requirements and marketing strategy, of course.
This subtle marketing strategy is great because the viewers won’t dismiss your product right away, as they do with most ads online. In fact, they will probably take an interest in it and even consider buying it just because their favorite influencer told them so.
Influencer Marketing Is More Credible
One of the main differences between this type of marketing and traditional advertising is the fact that social media influencers work hard for years in order to win the trust of their followers. They do this by:
- Creating entertaining and engaging content
- Having a unique style
- Providing their viewers with valuable information
- Targeting a specific audience
By creating engaging content, influencers are managing to establish a long-lasting relationship with their viewers. This relationship implies a certain level of trust and loyalty. The viewers trust the advice and recommendations they get from their influencers.
Therefore, since gaining the trust of your consumers is one of the most important and toughest tasks, regardless of the niche, working with social influencers might be the perfect strategic move because it can help you to leverage the loyalty of the audience.
This Marketing Strategy Can Boost Your SEO
Every website, regardless of the business niche, is trying to rank high on Google’s SERPs. However, achieving this is not simple because there are a lot of different factors at play. One of those factors is Domain Authority (DA). It’s safe to say that without good DA you will have a hard time ranking high on Google.
Influencer marketing can help you improve your Domain Authority. Here’s how.
Building backlinks from other reputable sites is the best way to improve credibility and authority. Influencers can provide you with the same kind of service. For example, a successful social media influencer can post a link to your website after using or saying a few words about your product in their show.
This will definitely boost your SEO and intrigue potential paying customers.
Influencer Marketing Can Help You Create A Better Content Strategy
If you want to see some profit, link building and quality content should be your two go-to “weapons”. However, creating high-quality and engaging content day in and day out is definitely not a simple task. It requires a lot of time, creativity, financial resources, as well as a good content strategy. However, if you want to keep your audience interested in your brand, you have to come up with something new and entertaining on a regular basis.
Influencer marketing can help you with this, too.
Social media influencers are always searching for new and different ways to entertain and engage their followers. Their careers depend on this, so they know how it’s done. Most of them spend a lot of time thinking about and creating high-quality content, and some more successful and famous influencers even have content and production teams to help them with this task.
The main benefit of partnering up with a social media influencer is the fact that you won’t have to do everything yourself. Instead, you will work with talented people who will provide you and your target audience with creative and engaging content.
This Kind Of Marketing Drives Conversions
It doesn’t matter what line of business you are in, if you want to succeed, you have to convert visitors and potential clients into paying customers. Considering how many people today trust the recommendation and advice they get from their favorite influencers, using social media influencer marketing is definitely a good way to drive conversions.
One of the best ways to convince users to buy your product is to make a deal with an influencer and have them incorporate a call-to-action in their sponsored post.
Discount codes and special limited offers work best in this situation. By combining the reputation of famous influencers and discount codes, you will definitely be able to convert your target audience into loyal and paying customers.
How to Find Perfect Influencers for Your Marketing Campaign
Finding reputable influencers who can make a notable impact within your niche is usually not a simple task. In fact, it can be a rather tiring and time-consuming process. Fortunately, here at DIBZ, we managed to develop a prospecting tool which makes this process easier and simpler. Our tool can help you to find not just a considerable amount of influencers (we are talking thousands), but the ones who can actually influence your target audience and persuade them to seriously consider your business. Here is a case study from which you can see how our tool can help you to find desired social media influencers.