Now that Dibz has provided you with tons of amazing link building opportunities, it’s time to dive into the second phase of the process and transform those rich prospects into actual links.
How are you going to do that? – There are a lot of different practices out there that could help you make the most of your link building efforts, but none quite as efficient as publishing your content on various relevant sites across the Web.
The Power Behind Efficient Guest Blogging
We all know that guest blogging is the best way to build natural links. These backlinks can help you skyrocket your domain authority, and grow referral traffic quickly by leaning on a popular and relevant website. However, it’s still fairly difficult to precisely calculate your chances of earning that sweet juicy link.
It doesn’t really matter how good or experienced you are – sending outreach emails will always be a gamble. For most writers and marketers, it’s still not a practice through which they can actually obtain some significant ROI.
Why? – Because you never really know who’s reading your emails.
Even though most digital marketers tend to properly do their homework before reaching out to a certain person or brand, in most cases – everything still boils down to pure dumb luck.
Not great, right?
Why is that, anyway? With all these amazing email marketing tools around, why is luck still a decisive factor in this equation? In this day and age, why aren’t we able to precisely calculate our chances of getting published on certain domains, before reaching out to a web admin, editor or influencer? – The simple truth is that you don’t actually know the recipient of your emails. Yes, you know their names and credentials, but that’s it.
As an actual living and breathing person, they still remain a complete mystery to you, in most cases.
You still have no idea what they like, dislike, think and feel at the moment you’re reaching out to them. Maybe your correspondent is a morning person who hates receiving emails and talking about business past 2pm. Maybe it’s the other way around. Maybe they’re just busy at that specific moment and your email isn’t a priority for them. Maybe you’re using the wrong tone in your message. – These are just some of the things you can never know in advance about the person you’re trying to win over via email.
This is kind of bad, ‘cause these sorts of details have the power to significantly influence the success of your guest blogging efforts.
Having said all that, it goes without saying that there’s no “foolproof outreach strategy”. It still doesn’t really exist.
Despite the fact that a lot of today’s marketing experts use a wide variety of tools that can help them figure out who, how, and when has opened their message, there are still tons of important details that remain cloaked in darkness.
Even though outreach is still a process during which a lot cannot be automated, there are people who constantly defy the odds and absolutely crush it in this field.
Here at our agency, guest blogging still remains one of the key strategies for building high-quality backlinks. Every single day, we send dozens and dozens of outreach emails from our office, and they are the messengers that actually claim those desired links. This month, our writers have been published on an insane numbers of websites.
We’re talking about four figures here.
How did we manage to accomplish such a thing? By finding actual link building opportunities via Dibz and creating amazing, personalized messages that actually get people to open your emails, read them, and acknowledge your worth.
In order to help you maximize your guest blogging efforts, we have decided to interview our link builders and get them to share some of their best performing emails.
Before you start reading everything listed below, please keep in mind that every single one of these messages was created for a particular target and client. Try not to obsess over the niche and industry we’re targeting here, and just focus on what’s at the core of the content that’s being presented in every one of these examples.
Example #1: The Personal Introduction, Fueled by a Relevant Agenda
I’m ____, a mom, wife, environmentalist and DIY enthusiast from Sydney. I enjoy blogging from time to time and it makes me feel amazing when I inspire someone.
In this day and age, families spend less quality time together than ever before, and this trend is constantly on the rise. This is no news. Also, we are facing a situation where children never have an opportunity to be in touch with nature. They are growing up in a world of technology, alienated from all the wonders of the Wild.
I believe in the saying: Be the change you want to see in the world, so I have made a deal with my family to spend our weekends in nature. It has turned out to be wonderful.
The reason I’m writing to you is – I’d love to contribute to your blog with a story. My plan is to write a small guide which would inspire others to do the same as we did, followed with some busting of the most common excuses.
In case you’d like to see some of my previous stories, check out the following:
[list of links]
What do you think, guys? Should we give it a go?
Have a lovely day,
What makes this template great? – Apart from the obvious highly-personal approach that instantly demystifies the person on the other side of the conversation, it can easily be seen by everyone reading this email that the author has done her homework. She knows exactly whom she is targeting, what the site’s about, and what the editors consider to be great content.
Example #2: The Kind Word
I just love the great online place you’re running and I would like to be a part of it by collaborating with you. I really liked the post about ______ and the infographic is also cool.
By the way my name is ____. I’m passionate about travelling, fashion and healthy living. I’m a contributor to several lifestyle blogs and editor at _______.
I have some amazing ideas to contribute to your repertoire. What do you think of these:
[list of ideas]
If you’d like to get a better idea of my writing, you can check out one of my previously published pieces here:
I’m open for suggestions and I want to thank you for your time.
I’m looking forward to hearing from you.
All the best,
Referencing existent, already-published content and recognizing its value in an email to the person who has published it can get you far in this game. Everyone loves hearing great things about themselves. You must never forget that.
Example #3: The Loose and Friendly Approach
My name is _____, I’m an adventure-loving traveler from Sydney. I have worked in the travel industry as a freelance alternative Sydney tour guide for more than four years. I am also a blogger/editor at _____.
I travel a lot and am trying to get some exposure as a writer, and your travel section seemed like a perfect home for my future article. Here are some titles that I’m working on right now:
I really hope you like the ideas and that you will contact me if you’re interested in having my guest article on your blog! I would love to be a part of your fab online space!
Oh, and here are some stories I’ve written recently so you can check them out if you like the way I write 🙂
P.S. I love Ireland, have visited Dublin and the Cliffs of Moher in 2014 and am still remembering every single detail about the trip (especially Guinness, lol) 😀
The overall tone of your pitch can be your best friend or your biggest foe. Everyone who has been writing content for a living and trying to get it published all over the Web is familiar with the importance of presenting their agenda in a desirable tone and voice.
For example, if you’re trying to publish your content on an entertainment site, it’s in your best interest to pitch your idea in a more nonchalant manner. On the other hand, if you’re reaching out to a big business blog – then it’s logical to present yourself as a more serious figure.
Example #4: The Short and Sweet Pitch
I’m ____, Sydney-based, self-employed writer and researcher.
I have been writing short stories for as long as I can remember. Therefore, I’m here to offer you a well-written article for your blog, all with the aim of spreading my word and developing my online presence.
In addition, I would like to boast about one of the recent and, if I may add, noticeable articles in my portfolio:
While reading your blog, I came up with some topics that might interest you – for instance:
Would you be willing to further discuss our potential collaboration?
Looking forward to hearing from you,
Even though personalized emails work, sometimes you find yourself in a situation where you’re reaching out to people who don’t really love to read long, descriptive messages. All they want are the key points of your proposal. They instantly want to learn what is it that you’re “selling”, what’s the core value behind your pitch and why it is important for them.
Example #5: Break the Mold, Make Your Pitch Unusual and Memorable
___ here, an art historian obsessed with interior design and psychology.
Lately I’ve been working from home a lot. I realized how important it is to manage efficiency and productivity in each and every environment. I was reading and researching about it when I found you (luckily).
Since I’ve also been blogging with passion for some time, I am here to offer you my expertise. I truly believe that our collaboration would be mutually beneficial.
I would like to write about ways to both boost productivity and save some money while working from home. We can talk about further details and agree on a specific subject.
Here are some articles on websites with which I have had an amazing collaboration:
Let me know if you are interested and I’ll send you the article asap.
Live long and prosper,
Why does it work? – First and foremost, because it’s personalized and people don’t often receive these type of outreach emails. Especially those that end with: “Live long and prosper.”
Example #6: The Well-Researched and Highly-Contextual Pitch
My name is _____, I’m an Australian-based fashion, beauty and style blogger, with an addiction to healthy lifestyle and non-toxic beauty products, as well as everything beauty-related. I am a regular contributor at _____ on topics related to fashion, beauty and lifestyle. Beside that, I write for a few successful blogs: ______ and ______. I have been in the beauty and makeup industry for years and love to give tips based on my experience.
I have stumbled upon your blog a while ago and I had to commend you on the beautiful content***. I would love to become a guest writer for your blog and it would be an amazing opportunity for me. I’ve got interesting guest post ideas if you’d be kind enough to hear me out.
Please see below for writing samples:
I’m open for editing the titles and would love to hear your suggestions. Thanks so much for your time.
As you can see from everything written above, our colleagues have really invested some genuine effort into researching the hell out of the target they’re trying to reach. They’ve analyzed the content, which helped them recognize that this particular blogger has a not-that-transparent interest in healthy lifestyle and non-toxic beauty products. This has inspired them to develop a special persona that really speaks volumes to the recipient.
To Wrap Things up – What are the Key Takeaways Here? What is the Formula Behind Crafting an Outreach Email Template?
First and foremost, always lead with value.
As you can see from every example listed in this text – before you even start thinking about getting your post published on a certain site, you must first figure out how to avoid the infamous trash bin.
The only way you can do that is by crafting messages that instantly showcases who you are, what you want, and what you can do for them.
Always try to highlight what’s in it for the site itself. You need to know your audience, figure out how busy they really are and learn what type of pitch or proposal will instantly generate their interest.
Focusing on every example listed in this article, your perfect outreach email template should look something like this:
1. Pick an appropriate tone and voice for your message;
2. Open with a short and sweet bio that instantly speaks volumes to the recipient;
3. List your credentials;
4. State your case and describe why should they even continue to read your email;
5. Pitch your ideas (always send more than one) in a clear and intelligent manner;
6. Close with a statement that gives your recipient a definitive course of action to take once they finish reading your email;
Thank you for taking the time to read this post. I hope it has helped you understand how to improve your link building efforts and drive more ROI through sending outreach emails.
That’s it for now,
See you again soon!